"It's relatively easy to make a Great Idea look good, it takes considerably more work to make a Bad Idea look good. Let's get it right the first time."
BRANDING & WEBSITE DESIGN FOR THE COMOX VALLEY
The Creative Process
The creative process is key to the success of the marketing objectives we are hired to fulfill. This is achieved in a three-step process. Communicate • Conceive • Create
COMMUNICATE ~ It's critical for us to listen carefully at initial briefings with our clients to fully understand the scope of the project we are hired for. We need to understand what the product or service is, it's competitive advantages and potential disadvantages. We also need to know where we fit in the marketing mix and what our responsibilities are. And of course, what we create needs to fit within a projected budget, to be determined in the early stages. From here we can move to the design stage.
CONCEIVE ~ This is the critical "Big Idea" Phase. What is it that you offer that sets you apart advantageously? What do we say in words and images that communicates this competitive advantage? What should you ‘look’ like. These are all questions that lead us to a design solution that meets this set of criteria
CREATE ~ Once pointed in the right direction we generate design solutions to achieve the goals outlined. This process results in exciting visual solutions that can then be translated to all forms of marketing such as your website, social media applications and print advertising.
What can we do for you?
Just about anything you can imagine. We enjoy working on projects that challenge us and helping clients reach clarity within their brand and business.
Learn more about the core services we offer.
Additional services include...
• Social Media Integration
• Google My Business Coordination
• Product Packaging Design
• Offset and Digital Print Design and Coordination
• Signage and Display System Design
• CD Graphics, Posters and Promo Material for Musicians